Public Relations Officer (PRO) Detailed Syllabus

Kerala PSC  Public Relations Officer (PRO), (Part I – General Category & Part II – Society Category), APEX Societies of Co-operative Sector & state Co-Operative Bank Ltd; (Category No.300/2011 & 301/2011) Detailed Exam Syllabus .


  • Definitions of PR – Orgin and development of Public Relations – Growth of  Public Relations in India. 
  • Public Relations and propaganda- PR and publicity – Public opinion in Public Relations 
  • PR functions – Characteristics and qualifications of PR personnel – PR and Communication skills 
  • Organisational setup of PR departments/agencies – PR in private and public sectors, PR in Central and State Governments – Government Information Services. 
  • PR Counselling and consultancy – PR for sales promotion – Media relations – Community relations. 
  • PR Campaign – Stages of PR campaign – Planning and implementing PR campaigns – Evaluation of feed back. 
  • PR tools – House journals – newsletters – handouts – press conferences – audio/visual aids.  
  • PR and social responsibility – PR codes of ethics – professional organisations.


General Knowledge 

Geography of India- Physical Features- Climate-Soils- Rivers- Famous Sites – Etc. –  Demography- Economic and Social Development-Poverty Alleviation-Economy and Planning-Etc. – History of India- Period from 1857 to 1947- National Movement- Etc.

Current affairs 

Important World, National and Regional Events related to the Political and Scientific fields, Sports, Cinema and Literature etc.

Facts about Kerala 

Geographical Facts-Physical Features- Climate-Soils- Rivers-Famous Sites– Etc

Renaissance of Kerala 

Important Events/ Movements/Leaders 

Brahmananda Swami Sivayogi, Chattampi Swami, Sree Narayana Guru, Vagbhatananda, Thycaud Ayya, Ayya Vaikundar, Poikayil Yohannan (Kumara Guru), Ayyankali, Pandit Karuppan, Mannathu Padmanabhan, V.T.Bhattathirippad, Dr. Palpu, Kumaranasan, Vakkom Moulavi, Blessed Kuriakose Elias Chavara, Etc