Kerala PSC Public Relations Officer (PRO) Syllabus 2016

Kerala PSC Public Relations Officer (PRO) in District Co-operative Bank 2016 Syllabus :

I . Questions Based on Public Relations/Journalism

  • Definitions of PR
  • Origin and development of Public Relations
  • Growth of Public Relations in India
  • Public Relations and propaganda
  • PR and publicity
  • Public opinion in Public Relations
  • PR functions – Characteristics and qualifications of PR personnel
  • PR and Communication skills
  • Organisational setup of PR departments/agencies
  • PR in private and public sectors
  • PR in Central and State Governments
  • Government Information Services
  • PR Counselling and consultancy
  • PR for sales promotion
  • Media relations
  • Community relations.

II. General Knowledge, Current Affairs & Renaissance in Kerala

  • Salient Features of Indian Constitution
  • Social Welfare Legislations and Programmes


Towards A New Society Efforts To Reform The Society

  • (A) Socio-Religious reform Movements
  • (B) Struggles and Social Revolts
  • Role Of Press In Renaissance
  • Awakening Through Literature
  • Women And Social Change
  • Leaders Of Renaissance
  • Literary Figures

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